A Marketing Executive, Speaker and Consultant.
Resume
Professional Summary
I'm a marketing executive with 20+ years of developing and executing strategies to grow brands and businesses in global markets. Skilled in both consumer and business marketing, with demonstrable experience in brand, integrated marketing, demand generation, field, and content marketing. A proven leader and hands-on contributor with start-up and enterprise experience, who thrives in fast-paced and collaborative environments.
Skills
Marketing Strategy Leadership Campaign Management Branding
Integrated Marketing Demand Generation Content Performance Marketing
Automation B2C B2B
Work Experience
2022-Present
Executive Marketing Consultant | Freelance
Advisor to various organizations (start-ups to enterprise-sized), providing expertise in corporate marketing strategy, customer acquisition, growth, integrated marketing strategies, go-to-market, and brand design.
2021-2022
VP of Marketing | WithYouWithMe
Hired as the first experienced marketing employee to establish all corporate, consumer, and business marketing functions across the US, Canada, UK, and Australia. Led the organization through a global brand design and launch, go-to-market motion, and multi-market demand generation program creation.
2017-2021
Head of Marketing (A/NZ) | Indeed.com
Regional marketing lead for the world's largest job site in their most challenging market. Responsible for driving consumer (B2C) and customer (B2B) growth across all marketing channels, improving brand health, and representing the organization in media engagements.
2017-2017
Head of Product Marketing | MedicalDirector
Charged to bring a new cloud-based clinical software to market while protecting revenue and customer bases of existing on-premise hosted products. Successfully built out the product marketing function, pricing and licensing structures, sales enablement materials, and launch program.
2013-2016
Global Marketing Consultant | Freelance
Consulted with and managed projects for some of the world's largest, smallest, and most exciting brands. Projects included FMCG influencer marketing campaigns, performance marketing for new consumer product launches, interactive digital campaigns for new music artist launches, B2B SaaS demand generation strategy, email marketing strategy and content development for professional services firms, market research for new territory expansion and product diversification opportunities, website redesigns and brand relaunches for global consulting firms.
2006-2012
Director, Product Marketing | Fairfax Media
Led the Product Marketing and Management teams for one of the largest classified divisions of Australia's leading media company (now owned by Nine Entertainment). Managed the launches of six new brands during my tenure, five rebrands, three joint ventures, and countless new products. Responsible for products across both consumer and business audiences.
2001-2005
Marketing Manager | Ross Human Directions
The first position where I dipped my toe into the world of marketing. I was given plenty of freedom to experiment with tactics to attract new consumers and customers and grow revenue from existing accounts for my region.
Education
2016
Masters Degree (Science)
University of Sydney
2014
Post-Graduate Diploma (Communications)
University of Sydney
2012
Bachelors Degree (Science)
Charles Sturt University