MyCareer Product Marketing

MyCareer was one of the largest job boards in the Australian/New Zealand market owned by Fairfax Media.

A group brand relaunch drove a shift in business and product strategy to pursue a network of niche sites approach. A full go-to-market and product marketing strategy was developed to support the new brand design and launch, in addition to the launch of each new and unique site over the next 12 months.

Multi-platform and integrated industry-based campaigns were developed to drive the growth of both sides of the marketplace (consumer traffic + customer advertising) and, ultimately, revenue.